Our Process
STEP 1
Grow
In India, under the watchful eye of AB, our lovely farmers grow organic cotton without the use of any toxic pesticides or synthetic fertilizers.
STEP 2
Design
Karen then rallies the team. We bounce around ideas for a new collection inspired by our surroundings (and pets!) which Emily turns into beautiful designs.
STEP 3
Sample
Hannah and AB work closely to convert our designs into fabric which is used to make samples.
STEP 4
Manufacture
Once every team member (and their dog!) is happy, the garments are lovingly produced by AB's team who are fairly paid and work in a safe, clean environment.
STEP 5
Market
When the collection arrives in the UK, Hannah and Karen turn on their thinking cap's to ensure we find you and fulfil your every need.
STEP 6
Deliver
As soon as you order a product Hannah carefully packages each item by hand and posts it to you.
