In India, under the watchful eye of AB, our lovely farmers grow organic cotton without the use of any toxic pesticides or synthetic fertilizers.
Karen then rallies the team. We bounce around ideas for a new collection inspired by our surroundings (and pets!) which Emily turns into beautiful designs.
Hannah and AB work closely to convert our designs into fabric which is used to make samples.
Once every team member (and their dog!) is happy, the garments are lovingly produced by AB's team who are fairly paid and work in a safe, clean environment.
When the collection arrives in the UK, Hannah and Karen turn on their thinking cap's to ensure we find you and fulfil your every need.
As soon as you order a product Hannah carefully packages each item by hand and posts it to you.