Our Process

step-1-grow

STEP 1

Grow

In India, under the watchful eye of AB, our lovely farmers grow organic cotton without the use of any toxic pesticides or synthetic fertilizers.

step-2-design

STEP 2

Design

Karen then rallies the team. We bounce around ideas for a new collection inspired by our surroundings (and pets!) which Emily turns into beautiful designs.

step-3-sample

STEP 3

Sample

Hannah and AB work closely to convert our designs into fabric which is used to make samples.

STEP 4

Manufacture

Once every team member (and their dog!) is happy, the garments are lovingly produced by AB's team who are fairly paid and work in a safe, clean environment.

step-5-market

STEP 5

Market

When the collection arrives in the UK, Hannah and Karen turn on their thinking cap's to ensure we find you and fulfil your every need.

step-6-deliver

STEP 6

Deliver

As soon as you order a product Hannah carefully packages each item by hand and posts it to you for FREE.