Our Organic Cotton
KINDER TO THE WATER
Cotton is often grown in water-scarce areas using irrigation.
This requires A LOT of water:
1 CONVENTIONAL COTTON T-SHIRT = 2700 LITRES
However, organic cotton is 80% rain-fed. Therefore it reduces pressure on local water sources, using 92% less water than conventional cotton. This is important. By 2025, two-thirds of the world’s population may face water shortages. We need to conserve water.
Growing organic cotton also reduces water pollution. Unlike conventional cotton, it requires no toxic chemicals or GMO seeds. This absence of chemicals means that water is cleaner and safer.
No toxic chemicals are used in the growing of organic cotton.
CONVENTIONAL COTTON USES ABOUT 16% OF THE WORLD’S INCESTICIDES & 7% OF PESTICIDES.
Therefore, as well as causing no harm to the soil, field emissions from fertiliser are reduced, which contributes to a 70% reduction in land and water acidification.
With less agricultural inputs (e.g. mineral fertiliser, pesticides, tractor operations and irrigation) growing organic cotton also requires 62% less energy than conventional cotton, reducing our carbon footprint substantially.
KINDER TO THE LAND
KINDER TO THE PEOPLE
As well as the environmental benefits, growing organic cotton has several social and economic benefits.
It keeps farmers and their families safe. They are not exposed to toxic chemicals in the field or through their food and water supply. It also means farmers grow more than one crop which supplements their food and income.
84% OF PRODUCER GROUPS REPORT COMMUNITY BENEFITS ASSOCIATED WITH ORGANIC COTTON
The lack of harmful chemicals used also means that the fibres in organic cotton remain undamaged and the fabric remains soft and durable. Kinder to your babies skin’ and longer-lasting throughout all those laundry runs!
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