About us

Our Vision at Cotton Boulevard

At Cotton Boulevard, our vision is simple:
To create beautiful children’s clothing that is kind to the water, the land, and all of its people.

We believe that dressing your little ones in clothing that’s gentle on the environment is just as important as making sure they look and feel great. That’s why we are committed to sustainable practices that leave a smaller footprint on the planet while providing high-quality products for your children.

Kinder to the Water

Did you know that conventional cotton requires an enormous amount of water to grow?
For example, producing just one conventional cotton t-shirt can consume 2,700 litres of water. Many cotton farms rely on irrigation, draining precious water sources, especially in water-scarce areas.

But at Cotton Boulevard, we use organic cotton, which is 80% rain-fed. This significantly reduces the pressure on local water resources, using 92% less water than conventional cotton. As the world faces increasing water shortages — with two-thirds of the global population projected to face water stress by 2025 — conserving water is critical. By choosing organic cotton, we’re doing our part to safeguard this precious resource.

In addition, growing organic cotton keeps waterways clean. Without the use of toxic chemicals or genetically modified seeds, organic cotton farming ensures that local water supplies remain free from harmful pollutants, making the water safer for surrounding communities and ecosystems.

Kinder to the Land

Organic cotton isn’t just kinder to the water—it’s also kinder to the land. Conventional cotton farming uses around 16% of the world's insecticides and 7% of all pesticides, chemicals that damage the soil, harm biodiversity, and contribute to pollution.

In contrast, organic cotton farming eliminates the use of toxic chemicals altogether. This results in healthier soil, reduced field emissions from fertilizers, and a 70% decrease in land and water acidification. By avoiding harmful agricultural inputs like pesticides and excessive irrigation, organic cotton farming also uses 62% less energy than conventional cotton, helping us lower our carbon footprint and protect the environment for future generations.

Kinder to the People

Our commitment to organic cotton doesn’t just benefit the environment—it also makes a positive impact on the lives of the people who grow it.

Without exposure to toxic chemicals in the fields, organic cotton farmers and their families experience safer working and living conditions. This approach also promotes biodiversity on farms, as farmers grow multiple crops, enhancing food security and supplementing their income. In fact, 84% of organic cotton producer groups report positive community benefits, ranging from improved health to increased financial stability.

And, of course, organic cotton is kinder to your little ones, too. With its undamaged fibres and chemical-free production, the fabric stays soft, durable, and safe for delicate skin—perfect for those endless days of play and countless laundry runs!

Thank You for Choosing Cotton Boulevard

By choosing Cotton Boulevard, you’re not just dressing your child in beautiful, comfortable clothing. You’re also supporting practices that care for the planet, protect precious resources, and uplift communities around the world. Together, we can ensure a kinder future for our children—and the world they will grow up in.